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Using Generative AI to Transform Sales and Service Operations in Manufacturing

In today's evolving manufacturing landscape, integrating digital transformation and Generative AI is essential to stay competitive. Take an in-depth look at revolutionizing front office operations for better customer experiences and reduced costs and gain practical knowledge to unlock digital transformation and GenAI for a more agile, responsive enterprise.

This webinar was originally broadcast on September 4, 2024. 

Now Available On Demand! 

Sponsor: ServiceNow

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Summary

In today's rapidly evolving manufacturing landscape, integrating digital transformation and Generative AI (GenAI) is not just an option but a necessity. This webinar will provide an in-depth look at how to revolutionize your front office operations to deliver differentiated customer experiences while reducing costs.

Join us for a comprehensive session where we will cover the core concepts of GenAI, and their practical applications in the sales, support and service areas for manufacturers. Through real-world examples, we will demonstrate how industry peers automated order to cash operations, enhanced their existing investments in SAP or ERPs, and improved visibility with predictive analytics for better decision-making.

Participants will learn the following to: 

  • Understand the fundamentals of GenAI and their practical applications in sales and service areas.
  • Identify key areas of improvements and quick wins that can deliver frictionless customer experiences.
  • Learn about real-world case studies showcasing successful implementations at industry peers.
  • Learn best practices for creating and executing successful GenAI strategies for advancing sales and service order management systems.

Attendees will leave with practical knowledge and actionable steps to unlock the power of digital transformation and GenAI, paving the way for a more agile and responsive enterprise. Don't miss this opportunity to transform your sales and service processes and stay competitive.

Speakers

Jalaja Repalle | Senior Director - Manufacturing Product Management | ServiceNow

Dr. Repalle is the Global Head of Manufacturing Industries Solutions at ServiceNow. With a background in supply chain and manufacturing, her career expands over several industries including heavy equipment, automotive, consumer goods, consulting, and software. Jalaja evolved her career from an Engineer to a business leader and has expertise in engineering, analytics, product, and business strategies. As a practitioner at Caterpillar, she spent her time designing construction equipment, supply chain strategies, and operations. She is passionate about helping her customers transform their business processes to drive action across the enterprise and achieve unparalleled productivity and growth.

Jalaja holds an undergraduate degree in Mechanical Engineering, an MBA from Northwestern University, and a PhD in Mechanical Engineering from Wright State University

Rohit Batra | General Manager - Manufacturing and TMT (Telecom, Media, Technology Industries) | ServiceNow

Rohit leads the Manufacturing, Tech, Telecom and Media business for ServiceNow. He leads the team for defining the product and solution strategy and roadmap for TMT pertaining to domains such as service management, order management and customer experience for ServiceNow customers. Rohit also sits in the Technical Advisory Board of MEF helping drive standards for Telecommunication companies.

Prior to ServiceNow, Rohit ran the solutions and product strategy teams at various organizations including Salesforce, Amdocs, Oracle and Comverse. He has over 20 years of experience in TMT industry across Customer Experience and Service Management domain running delivery, solutions, and product management functions. Rohit also ran several industry standard initiatives including leading the Customer Experience Lifecycle and Omni-channel best practices for TM Forum.

 

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